Claim-safe English for global brands

Claim-safe English content for pharma, medtech and defense.

Built to pass review. Built to land.

Your story, your vision and your edge told in English
that makes you the one they call.

info@dr-english.co.il See the work

Selected work

Regulated and corporate.
Written to be trusted.

PharmaTeva Pharmaceuticals

Need English that passes regulators and still speaks to patients and partners?

clear messaging and ongoing engagement across multiple business units.

Situation: A top-ten global pharma company needed its corporate site to tell more stories to more people. The goal was to highlight the science, the product pipeline and the people behind the medicines.
What We Did: Over seven years Daniel Keen coordinated the website upgrade and wrote the website’s research and development pages, including the product pipeline and clinical trials. He also produced articles, newsletters, interviews, internal communications and parts of corporate responsibility reports.

Running a regulated site with many voices? Call Daniel first.

DefenseIsrael Aerospace Industries

Your system is battle-proven. Does your English sell it?

Repeat work over several years, through three agencies, including Gitam and Dentsu.

Situation: Israel's largest defense company needed ads, slogans and booth messaging that warfighters and engineers would trust, and decision-makers would remember.
What We Did: Daniel Keen wrote ads and collateral for a wide range of product lines, including drones, loitering munitions, air defense and aircraft conversion. He helped create the corporate identity and branding for the Paris Air Show booth, including the line “When Results Matter.”

Big show or tender coming? Call Daniel first.

Food and consumerStrauss Group

Many companies and many markets. One group voice?

Four years of repeat work across group units, technology and human resources.

Situation: Israel's largest food manufacturer needed its companies and business units to sound like one family in English.
What We Did: From 2010 to 2013 Daniel Keen wrote creative and content for unit projects, a group magazine and annual report messaging. He turned the branding guidelines into clear targeted English.

Need one voice across many brands? Call Daniel.

About · Daniel Keen, founder

Make it clear. Make it true. Make it pass.

A clear narrative that shows who you are, in the language your clients speak.

I founded Dr. English in 2008. Since then I have written for pharma, medtech, defense and aerospace brands in Israel and abroad.

Dr. English is a boutique studio. I work with a small number of ongoing clients, so each one gets real attention.

Keeping it simple is hard. That’s the job.

Daniel Keen

Connect on LinkedIn

The first question has changed

Fluent English is everywhere.
Approved claims are not.

Fluent is easy now.

Anyone can produce smooth English in seconds with AI. Fluency alone no longer sets your brand apart.

Every claim gets checked.

In pharma, medtech and defense, each claim has to be accurate, supported and acceptable to regulators and clients.

Weak copy costs time and money.

Copy that fails medical, legal and regulatory review means more rounds, slower sign-off and later launches. Every extra round and late launch has a cost.

Will this clear the regulator?

And still win the customer?

One claim, made review-ready

Every word gets checked.

100% safeClinically shown to reduce exposure

Absolute claims get flagged. Accurate, evidence-based claims get approved. I make sure every claim is right for regulators and clients from the first draft, so review rounds get shorter.

Built to pass review. Built to land.

Trusted by teams at

TevaIsrael Aerospace IndustriesStraussEl AlNetafimDiplomatLeumi

Sectors

Where accuracy is not optional.

Pharma and medtech

Teva

Product pipeline, healthcare professional and corporate content written to survive medical, legal and regulatory review. Clear claims. No surprises at sign-off.

From websites, digital channels and launch copy to newsletters, LinkedIn company pages and corporate responsibility reports.

Defense and aerospace

Israel Aerospace Industries · Rafael · El Al

Corporate and marketing English for warfighters and decision-makers. Battle-proven content ready for international audiences.

From ads, brochures and trade show messaging to websites, product launches and executive communications.

Global brands

Strauss Group, Radisson Hotels

International teams that need fluent English with one voice across web, decks and product launches.

From websites and campaigns to annual reports, group magazines and executive letters that sound like one company.

How it works

Senior writing on your team.
Without the hire.

Start with an email

Tell me about your project. We then map your review and approvals process, your claims and your voice.

Ongoing support or a project

Most clients work with me on ongoing monthly support. Some start with a single project. You get senior writers who know your field, with one point of contact.

Review-ready drafts

Copy built for your medical, legal and regulatory review. Fewer rounds, faster sign-off and less spent on rework.

Services

Ongoing

Claim-safe content

Websites, articles, newsletters, brochures and executive letters, written to pass review and read well.

Project

Launches and one-off projects

Product launches, annual reports, trade show campaigns, website rewrites and more. Work together on a single project, through a bank of hours or an ongoing retainer.

Ongoing

Digital channels

Email, social media and LinkedIn company pages, with content built around your products, expertise and company news. Every post respects your claim rules.

Expert help, as much as you need.
Per project, for launches or ongoing.

info@dr-english.co.il

Anyone can generate words.Few can stand behind them.

Content that travels with the brand.

Questions buyers ask

Before you hire a writer. Straight answers.

Do you know medical, legal and regulatory review?

Yes. I have written pharma and medtech content for review teams for years, including seven years on Teva’s corporate website and multiple business units. Your reviewers keep the final word.

How do you handle claims?

I make every claim accurate and acceptable to regulators and clients, within the evidence and approvals you give me.

Is our material kept confidential?

Yes. I am glad to sign your non-disclosure agreement before you share anything.

Do you use AI?

Anyone can generate words with AI. But you need to know the field in depth to actually stand behind them and catch mistakes and AI hallucinations. Every piece is checked by a senior writer who knows your domain, and I follow your company’s AI rules.

How do we start?

Email info@dr-english.co.il about your project. Most clients work with me on ongoing monthly support, and some start with a single project.

Contact

Book your claim-safe content expert now.

Email me about your next project. If a call helps, we set a mutually convenient time.